3 App Store Optimization (ASO) methods for Dating Apps

Friday, December 4, 2020

3 App Store Optimization (ASO) methods for Dating Apps

Dating apps have actually swiftly become probably the most profitable apps that are social both the Apple App shop and Bing Enjoy. In reality, the Financial circumstances states that Tinder, one of several revenue-generating that is top apps, brings monthly software revenues of $30M-$35M. Nevertheless, the current mobile dating landscape is saturated with rivals, both niche and much more broadly targeted apps, who’re wanting to grab their particular little bit of the income cake.

Predicated on our experience dealing with leading organizations into the dating industry, we’ve found that the common transformation rate (CVR) into the dating category is between 13-18%. Which means around 82-87% of visitors land on your own web web page and determine never to install.

Probably the most efficient way to cut through the mess and differentiate your dating app from other people is always to constantly test thoroughly your creatives and messaging with target users through App Store Optimization (ASO). Our data indicates that optimized application store creatives can raise your conversions by around 40% both for compensated and traffic that is organic.

We’ve worked with a few regarding the mobile that is top publishers and utilized our interior databases, produced by analyzing the behavior in excess of 500 million users within the App shop and Bing Enjoy, to discover actionable and valuable ASO methods for dating apps.

1. Identify where your application is positioned into the mobile landscape that is dating

As well as individual base size, we section the mobile dating industry into two distinct areas centered on users’ motivation for downloading a specific application:

  • Relationship-based: apps which are mainly utilized to locate significant relationships.
  • Casual-based: apps which are mainly utilized to get “hookups” or other casual, non-romantic relationships. Read the rest of this entry »